Michelle Orr – Marketing Consultant
Elevate Your Brand
Orella Marketing offers specialist consulting, creative and communications services to a selection of industries. Specialising in Fashion, Hospitality, Travel, and the Luxury retail sectors.
We have set standards with new strategic and creative approach for established and new brands and businesses. Our approach makes brands stand out, unique and sets them apart from their competitors, whilst driving sustainable growth.
We aim to create bespoke winning strategies to gain a competitive edge, continuously applying our expertise across all channels to help brands and businesses thrive in dynamic, rapidly evolving markets.
Marketing & Brand Consultancy
Our mission is to help the best brands & businesses of tomorrow become the very best version of themselves today…
Brand and Marketing specialist…. Bringing the Voice of the customer to the heart of your business.
Starting my career in Scotland working within the luxury hospitality sector, launching hotels, offering a luxury lifestyle brand synonymous with style and impeccable service. I moved onto working in-house for a sought-after lingerie brand, this is where my passion for Marketing, especially brand marketing really began.
I have an extensive knowledge of the marketing industry – across hospitality, fashion, beauty, retail and Luxury services – with nearly 15 years’ experience . Previously I have worked as Head of Marketing and Head of Product & Marketing within the fashion and retail sector.
I have a wealth of experience in managing all aspects of large-scale campaigns from idea generation to commercialisation. I have worked with many clients and also on celebrity endorsement campaigns, managing the full creative direction and photoshoots internationally, in places such as Europe, NYC and London.
Having full understanding of the importance of each stage of the NPD journey, and how crucial it is to follow each stage carefully to prevent wasted time and resources, conceptualising and implementing all necessary steps required to accurately lead brand towards their future development and success. Brand awareness relevant to the individual markets has been at the core of my responsibilities and I have a strong understanding of the very individual requirements needed in order for a brand to develop and expand successfully. I have worked on numerous new product development projects for brands and have delivered the full brand launch into retailers such as Harrods, Selfridges, House of Fraser, Fenwicks and Debenhams. Both in-store and digitally.
Finally, I recently decided to go it alone and take the leap, be my own boss and have my own clients. With my ambitious persona, creative flair, excellent communication skills and dedication, my key goal is to drive results and get the best from your marketing and brand.
HOW I CAN HELP YOU
To offer value and flexibility, I work with some clients on a project by project basis which are costed out at either an hourly or day rate. In addition, I support businesses working a set number of days per week / month on a retainer basis. I am also accustomed to working with a variety of budgets and enjoy being hands on to achieve great marketing success.
No job is too big or small. I can support you and your business in any area of marketing and branding, my skills and expertise can support with the following services.